A Look at Weight Loss Infomercials
Only in America could billions of dollars be made selling weight loss products to people who need to shed a few extra pounds. In a world full of starving people, Americans seem to have emerged as a nation of overfed, under exercised fatties who can’t put down that bag of potato chips, stop eating that ice cream or refuse that second (or third?) helping of pasta. America’s weight problem – historically solved by eating less and exercising more – had now proliferated a dizzying array of products. Celebrities, nutritionists, doctors, herbologists, hucksters and former fatties have come up with thousands of products designed to melt fat, reduce cravings for bad foods, block carbs, sugar and fat, lose pounds while you sleep, and more..
Many products claim that, as long as you take one of the pills, you can eat what you want and actually lose weight. There are diet plans, calorie counters, diet food cooked and delivered to your doorstep daily, dance and walk your way to weight loss, the hula weight loss program, the Brazilian weight loss program, the fat burning, belly reducing, balanced woman, unbalanced woman. You name it and it’s on a weight loss infomercial. In fact, weight loss programs (separate from fitness programs and equipment, which may result in weight loss but are sold as ways to improve your appearance) account for more than 50% of all revenue generated in today’s infomercials.
